And It Looks Like We’ve Got Our First Banned Super Bowl Ad … Because Trump
Usually a banned Super Bowl ad is no big deal ... companies often produce commercials that they know won't make muster with the network, then release them online to take advantage of the publicity.
But in this case, it looks like someone really goofed. 84 Lumber, which has already paid for a 90-second spot during Super Bowl LI on Feb. 5 (right before halftime), was all set to go with its $15 million commercial, but Fox has rejected it.
And this is where it gets a little bizarre. The Pittsburgh-based lumber company reportedly developed its ad around the theme of building a border wall. Um, what?
And that's too political, said Fox. Try again. Ad Age:
84 Lumber, based in Eighty Four, Penn., had planned to air a 90-second spot carrying a heavy message of job recruitment as it tries to ramp up its 5,100-employee base.
But Fox said the original ad submitted, which included a depiction of a border wall that would undoubtedly remind viewers of Donald Trump's campaign promises, was too political.
Michael Brunner, Chairman and CEO of the Pittsburgh-based publicity firm responsible for the ad, wouldn't be specific on the content of the banned commercial. But it reportedly featured a wall blocking people looking for work in the United States, and immigrants unable to cross the border due to the wall. CBS Pittsburgh:
“Parts of it were shot out west, parts of it are in Mexico,” Brunner said.
Fox saw the script and threw a flag.
“There’s some elements in it that are… can be considered politically sensitive,” Brunner said. “They are the host. We’re paying the dollars, but they are the host.”
Brunner said they've "tweaked" the ad, and will run the new version.
— Windy Dees (@getDeestweets) January 10, 2017
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