Dear NFL: Do Not Apologize To Me For Your Stupid Lockout
"It's good to be back."
This weekend, the NFL will kick off a $10 million ad campaign called "It's Good to be Back. Back to Football." The center of the campaign will be commercials like the one you see here, with cute kids, office drones, and high schoolers throwing around an official NFL-branded pigskin. It's the league's way of saying: America, remember those good times we had? Sorry we were so weird the last few months. Won't you forgive us?
It's an apology. But it's an apology that the NFL didn't have to make.
America will watch the NFL no matter what. The NFL could have made a commercial showing the owners and players bathing each other in the tons and tons of money that they made in revenue last year. They could've shown Jerry Jones stealing a small child's ice cream cone, then eating it in front of him. They could've shown Albert Haynesworth cackling in a suit made of panda fur, counting denominations of bills that have not yet been invented.
We would've watched the games, and we would've watched gladly. We would've taken that crap sandwich, and eaten it with a smile. Just as long as on Sunday between 1pm and 11pm, there is pro football being played.
This is not the MLB strike of 1994. There has been no irrevocable damage done to the relationship between the NFL and its fans. Not even close. No games have been missed, and if anything, the lockout-shortened offseason was more exciting than a normal one. I've heard from more than one person that the NFL should tighten its free agency period to a week every year. That would be fun, wouldn't it?
If anything, football, you scared us for a second, but we're closer now for it. If we had missed games because of your squabbling, well, then, let's not go there. Let's just say an apology would've definitely been necessary.
But that didn't happen. So go ahead and start the season, and instead of apologizing, shhh... don't you say a word. Just kick off, and let's never speak of this again.
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