New Commercials Starring Beasley, Sproles Scores One For Smallish Guys
We salute you, Tide laundry detergent, for smartly creating a marketing campaign surrounding two of the smallest players in the NFL right now – Eagles RB Darren Sproles and Cowboys WR Cole Beasley. The videos were exclusive to For the Win.
Here’s the video of Cole Beasley, with his small, yet powerful, chest bump!
We root for the small guys in sports, right? Even in the NFL, when we knew former Texas A&M wideout Travis Labhart had little to no chance of making that club, but we rooted for him on HBO’s Hard Knocks. We wanted to ruffle his hair and stare at his girlfriend in a creepy uncle way.
Much like tiny guys coming out of college basketball into the NBA – Earl “The Squirrel” Boykins stood just 5-foot-5, but we loved watching him play what turned out to be a 13-year NBA career.
So now – we root for Tide and their new Tide PODS marketing campaign. And we’re looking forward to seeing some more videos based around some other diminutive athletes, like Astros 2B Jose Altuve (5-foot-5), Celtics G Isaiah Thomas (5-foot-9) and Canadiens RW Brian Gionta (5-foot-7).
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