You’re Gonna Be Able To Watch NFL Highlights On Twitter
Twitter is about to go public, so it's stepping it's game up. According to Reuters, the company just partnered with the NFL to broadcast instant replay.
Twitter said on Wednesday it would carry instant-replay footage from National Football League games as part of a new advertising partnership that could boost the social media company's revenue before its highly anticipated initial public offering.
The agreement marks Twitter's biggest sports-related commitment to date for its Amplify service. Amplify was formally unveiled last May as a way for Twitter, broadcasters and advertisers to capitalize on peoples' use of social media while they watch TV - a phenomenon called "second screen" viewing.
Amplify allows broadcasters to show video clips and ads through tweets that are coordinated with what is being shown on TV.
Under the new agreement, the NFL will package in-game highlights and other video content - as well as a short ad from a marketer - inside tweets that are "sponsored" and distributed by the marketer during games. The NFL and Twitter will both receive a cut of the proceeds, although neither side would reveal terms of the deal.
The NFL and Twitter are now one step closer to world domination, and not many steps away.
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