Patriots’ Twitter Proves Why Social Media Is Kind Of A Terrible Idea
Social media is kind of like alcohol: It's everywhere, you don't really have a choice whether or not to use it and, eventually, it'll get you in trouble. The New England Patriots didn't find themselves "in trouble" so much as embarrassed that the single worst combination of words in the English language found its way into an automated Tweet shouting out their one millionth follower.
They even made a jersey featuring the user's handle:
This is the definition of SMH.
Part of me wonders why Twitter even allows that name to exist, which is partly why New England can't really be blamed for this whole fiasco. That being said, they're probably kicking themselves for waiting a hour and twenty minutes to send out an apology. After all, at least 999,999 of their followers had the chance to see a racial slur plastered on a New England uniform and be incredibly offended.
We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future.
— New England Patriots (@Patriots) November 14, 2014
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