Tampa Bay Buccaneers Launch RED Campaign To Help Women Enjoy The NFL, But Miss The Mark?
Jake Ciely 10:32 am, August 06th, 2015
It's no surprise that all sports would love to grab more fan attention. With the "major" sports, a common theme seems to be, "How can we get more women involved/interested?"
The Tampa Bay Buccaneers plan to help women enjoy and understand the NFL more this year. They are introducing the "RED Women's Movement" this season... but are they coming at it the right way? Here is a portion of their announcement from the site:
"Lifestyle Lounge session to educate attendees on the art of incorporating their passion for the Bucs into their other lifestyle interests such as tailgating and home entertaining.
In addition, RED will re-invent the female fan experience by providing insight into topics such as [...] how to blend personal Buccaneer pride with the latest NFL fashions; as well as tips on sharing their experiences and ideas via social media platforms such as Pinterest.
RED members will also have access to exclusive networking events throughout the year designed to encourage interaction while providing practical advice on how to express their love for the Bucs into original design projects, fashion-forward team apparel and creative culinary creations."
Fashion? Pinterest? Culinary creations? The NFL and the Bucs do know that there is a large part of the female population that already enjoy professional sports and can do so without team-colored nail polish and fondant-designed team cakes... right?
Several people have already taken to Twitter to criticize the campaign's angle.
For someone who's broken down film for NFL coaches & players, I'm glad the NFL is finally addressing my need for fall fashion pairings