The NFL Will Be A Lot Less Pink This October, Says Sporting Goods Insider
September 17 / Rick Chandler / SportsGrid
The NFL is dialing back the pink this October, according to one person in the know -- at least on TV. You can still buy pink NFL gear as usual on NFL.com -- this pink Ray Rice jersey was on sale on the Ravens' site until recently, for instance. But as for the pink socks, wristbands, etc. etc. that show up during games?
Paul Lukas of Uniwatch.com, who participated in a panel discussion on the NFL at New York University, is reporting that the NFL "will be dialing back the throttle a bit this year on Pinktober." This is according to an insider from a "major sporting goods company."
There will still be "some pink," but not as much and the plan is to not have any pink during nationally televised games. The buyer also said that the NFL had planned this months ago and that it had nothing to do with the recent domestic violence issues.
And I believe that. While the cause is good, last year's pinkout was somewhat ridiculous, and did little to advance the cause. We've already written about how so little of the actual revenue from the sale of pink NFL merchandise actually goes toward cancer research, and the general negative publicity may have influenced the NFL's decision.
But Lukas also reports that the NFL is about to do this:
On the other hand, Mr. Buyer said the NFL plans a bigger push this year for G.I. Joevember. He didn’t specify what the bigger push would involve, but it can’t be good.
Also from the panel: I found this very interesting:
Signs of a generational shift: Sales of soccer “hard goods” (i.e,. balls and other equipment) are outpacing baseball sales.
Not only a generational shift, but a demographic and cultural shift, no doubt.
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