Company That Made “Chicago Stronger” T-Shirts Issues Half-Assed Apology

  • Jake O'Donnell

The Stanley Cup Finals have been epic thus far. Two games, two outcomes, four overtimes — it’s been a ton of fun on a bunch of levels. Namely, seeing two of the original six teams hashing it out. Who doesn’t like watching two huge blue collar markets go at in extra-time for the distinction of having the best team in the most blue collar of sports (note: hockey looks way more blue collar than it actually is). Gritty players, gritty fans going at it — what’s not to love?

For starters, how about t-shirt companies trying to capitalize on the inter-city competition by designing slogans that go way too far? Not to make a mountain out of a molehill, but “Boston Strong”, no matter how kitchy a sports cliché it may now be, still represents a very sensitive time for people in that part of the country. When Cubby Tees went and lampooned it by making “Chicago Stronger” shirts, they crossed a line, and now they’ve reluctantly pulled the shirt from their website. Ya, reluctantly. Here’s part of how they defended themselves on their site.

“Anyone who believes that the shirt mocked those injured in the horrible events of Patriots’ Day regrettably missed our point and did not read/process our accompanying commentary; nowhere on the shirt’s face (or within its subtext or motivation) did we take aim at the victims or make light of the incident — nor would we ever. The design poked fun at the embarrassing self-congratulatory branding of the tragedy, and its inappropriate adoption by SOME BOSTON FANS AS A MINIMIZING SPORTS ANTHEM, not the sad reality of that day’s mayhem…We are loathe to appear to bow to bullying, and offer no apologies for the design, but have pulled the shirt images in the interest of harmony between two great cities.”

Ya, and when comics make holocaust or rape jokes, they don’t intend to offend anyone. But they do. At the expense of getting a few laughs, sure — they can be funny — but there are people are justifiably sensitive about those things. Same goes for the Boston Marathon bomings. It just happend guys. Lay off the mockery for bit, aight?

Just apologize and move on. Bad joke, everybody knows what you were and weren’t aiming for — no one wants to be an insensitive jerk — the idea was just in poor taste. Unfortunately, the guys at Cubby Tees feel the need to defend themselves against accusations that they’ve been disrespectful to innocent victims of a mega-tragedy. Once again, missing the point, and all the more reason to just say sorry and forget it and move the hell on.

H/T HuffPost