US Open Women’s Final Ticket Prices Plunge After Serena Loss
Serena Williams is one of the most popular tennis players in the world among both women and men. In fact, with Maria Sharapova serving a 2-year suspension for doping and with Father Time catching up to Venus Williams, women's tennis has relied that much more on Serena to fuel the sport's popularity this season.
So when Williams was knocked out of the US Open by the hard-hitting Karolina Pliskova in Thursday's semifinal match, there were bound to be repercussions for the business end of women's tennis.
The other shoe dropped when ticket prices for the women's tennis U.S. Open final began to plunge. ESPN business reporter Darren Rovell tweeted Friday that tickets for the women's finals - which features Pliskova and Angelique Kerber - were as low as $39 on StubHub.
If you ever wanted to go to a US Open final, now's your chance. $39 get-in for women's match on StubHub, dropping by the minute.
— Darren Rovell (@darrenrovell) September 9, 2016
While Kerber and Pliskova, who out-served and largely outplayed Williams, both deserve to be in the finals, the matchup is not a particularly enticing one. So the steep decline in ticket prices - which is now down to as low as $33 on StubHub - is understandable.
Similarly, a drop off in ticket sales happened in 2015 when Roberta Vinci shocked Williams, knocking her out in the US Open semifinals, according to Reuters. Admittedly, it's a little fishy that Williams missed a calendar grand slam for the second year in a row in such dramatic fashion.
If you're into "evil sports organization controls everything" conspiracy theories, then the obvious move would be for the Women's Tennis Association to rig every tournament so that Serena is at least in the finals.
But my theory is that the WTA is playing the long game, hindering Williams' chances at a calendar grand slam for the second year in a row. This would prolong an even bigger payday if and when Williams does complete the historical feat.
And the biggest plot twist is ... NFL commissioner Roger Goodell was behind the whole thing.
Or we could go with the more rational explanation: Williams is human, and just like everyone else loses once in a while.
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