Ketel One Launches Arnold Palmer Limited Edition Bottle
Ketel One Vodka has launched a Limited Edition Collector's Item Arnold Palmer bottle on Thursday. The bottle label features the King himself, with a note that reads "Dear Mr. Palmer, This one's for you." The launch coincides with the 2017 Arnold Palmer Invitational, happening this week at the golfer's Bay Hill Golf Course. Arnold Palmer passed away September 25th, 2016, and this week is all about remembering the legend. Check out the bottle design here:
Available nationwide on March 16. pic.twitter.com/QE8I6a6xaB
— GOLF.com (@golf_com) March 16, 2017
Ketel One Vodka and Arnold Palmer go way back, as it was known that Ketel One on the rocks with a lemon twist was one of Palmer's signature drinks. Carol Nolet Jr, President and CEO of Ketel One, told Fortune magazine:
"When he took that little sip of Ketel One, it was a moment he always looked forward to, that's what he loved."
Nolet Jr. explained how the two families met at a golf course in California. Knowing that Palmer loved Ketel One, the two formed a relationship. Palmer went on to sponsor the brand, but was was never paid for his endorsement. Instead, he opted that Ketel One would donate to charities he loved. This included his own, the Arnie's Army Charitable Foundation, which invests in children and youth development, health and wellness, and the environment. Nolet Jr. went on to explain the decision to come out with this limited edition bottle:
"For us, it is about continuing his legacy in the most respectful manner and working with his family, his daughters and his wife Kit. His passion and love for the game of golf is similar to what we do as a 325-year-old family [in the spirits] industry."
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