Man Brought On ESPN2 To Shill ESPN2 Show Says “Asscheek” On ESPN2
Part of the reason that ESPN's First Take is consistently unwatchable is that there is always someone selling you something.
The show, which is a series of often-forced debates between Skip Bayless and a revolving door of guys who will be sacrificed to Skip Bayless, is sometimes railroaded by actors or athletes who are in Bristol for the day to promote a new movie, show, or event. What makes this shilling worse is that the actor or athlete first has to participate in a toned-down version of one of the often-forced debates mentioned above, which, in theory, is a way to get famous people talking about sports, but in practice is the worst dog and pony show ever.
Today, the actor or athlete was an actor and an athlete, and he was promoting a show, and it was a show on ESPN2. That's four birds killed with one very corporately-synergistic stone.
The actor and athlete in question: skateboarding enthusiast and MTV host Rob Dyrdek, who was there to talk about the X Games but was really there to talk about some skateboarding competition that will be televised on ESPN2. Dyrdek, who was discussing an unpronounceable Shaun White trick, briefly went off the script when he noted that the skater’s asscheek was poking out. It was the most entertaining portion of today’s show, and First Take’s producers will do everything possible to make sure nothing like it ever happens again.