SportsGuru Partners with Anthem Sports & Entertainment to Feature Fan Videos Across TV and Digital
The SportsGuru iOS app allows fans to record short videos of themselves giving opinions and analysis on sports. The app automatically adds professional graphics to the videos to give them the look of a real sports talk show, yet with no editing required by the user. The videos can be viewed on the SportsGuru app, across social media and through SportsGuru’s syndication partners.
FNTSY Sports Network is the first specialty video network dedicated to news, advice and analysis of all fantasy sports. Featured on its daily show Game Time Decisions, the “Who Ruined Your Sunday?” SportGuru segment highlights several viewer-created videos on air and across FNTSY’s digital properties. Whenever a fan records a video rant on SportsGuru with #WhoRuinedYourSunday in the title, the video is instantly added to a feed that is easily accessed by FNTSY’s producers and editors for inclusion on live shows.
Fight Network is the world’s premier combat sports network dedicated to coverage of fights, fighters, fight news and the fight lifestyle. Fight Network will utilize SportsGuru technology allowing fans to ask questions and make comments on Fight Network shows about upcoming and recent mixed martial arts events.
“Broadcasters, publishers, and brands constantly look for ways to better engage with their target audiences. SportsGuru’s combination of user-friendly video capture technology, a community of highly-engaged sports fans and great video content that can be tailored for our partners in different ways, makes it an ideal fan-engagement solution,” SportsGuru founder and CEO Ken Zamkow said. “We are very excited about this partnership to have our community make video programming more interactive on FNTSY Sports Network and Fight Network.”
“SportsGuru is the perfect way to actively involve our viewers and fans, who are the greatest part of our networks and really help bring them to life,” FNTSY Director of Programming Nando Di Fino said. “SportsGuru has been a tremendous addition. We started working together on FNTSY and both sides quickly realized the technology was also a perfect fit for Fight.”
For more information on FNTSY Sports Network, please visit www.FNTSY.com.
For more information on Fight Network, please visit www.fightnetwork.com.
About Anthem Sports & Entertainment Corp.
Anthem Sports & Entertainment Corp. is a global sports media company and a leader in operating targeted specialty video channels on linear, digital and mobile platforms with offices and studios in New York, Toronto, and Los Angeles. Anthem’s portfolio includes Fight Network, the world’s premier combat sports channel now broadcasting in the U.S., Canada and over 30 other countries, Fantasy Sports Network (FNTSY), the world’s first and only channel dedicated to fantasy sports, RotoExperts.com, a leader in fantasy sports news and analysis, DailyRoto.com, the most comprehensive and far-reaching daily fantasy sports website and Edge Sport, an extreme and action sports network recently launched in Canada in partnership with IMG. Anthem also has a significant ownership interest in Pursuit Channel, one of the top outdoor channels in the U.S. available in over 40 million homes, and it owns SportsGrid.com, a leader in general sports entertainment commentary.
About SportsGuru Inc.
SportsGuru is the first fan-powered sports video platform. The company offers a combination of video technology, creator community, video curation, and distribution to be a hub for sports fan opinions. The company’s technology enables it to source low-cost yet high-quality sports news and analysis from passionate fans. SportsGuru curates and distributes the best content, and provide brands, broadcasters, publishers, and teams with improved fan engagement. The company was founded in late 2015 and is based in New York.
To download the SportsGuru App: https://itunes.apple.com/us/app/id1046657824
For more info on the SportsGuru fan-powered video app: http://sportsguru.us
For More Information, Contact:
Anthem Sports & Entertainment Corp.
Director, Programming & Communications
416.987.7841 ext. 538
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