French Court Fines Nike $74,000 For Dressing Winston Churchill Statue In Basketball Jersey
I'm all for sticking it to Nike, but does it have to be so weird? A French court has ordered the sportswear mammoth to pay a sculptor $74,000 in damages, after Nike dressed a Winston Churchill statue in one of their basketball uniforms.
Nike helped organized the stunt after the French National Basketball Team qualified for the European Championships in 2011. The No. 9 on the jersey was Tony Parker's number that year.
— Marketing Deportivo (@marketingdeport) July 3, 2015
But he French sculptor, Jean Cardot, "was furious at what he saw as his work being defiled," and filed a lawsuit.
The Paris court ruled late last month that using the statue for commercial purposes was actionable, and ordered Nike to pay the artist £48,000 (about $74,500) in compensation.
— Marie Ameliajane (@maryameliajane) July 4, 2015
* The statue, located near the Champs-Elysée, is one of the few in France which depicts someone who isn't French.
* It's modeled after Churchill's march with French President Charles de Gaulle on March 11, 1944, following the liberation of France. It was completed in 1998.
* Ironically for a French statue, it reads 'We shall never surrender.'
* France won the silver medal at the European Championships, which qualified them for the 2012 Olympics.
* This was not the first time the statue has been "defiled." In 2009, an anti-war group painted Churchill's hands red to depict the thousands of lives lost when, they say, he refused to end the fighting in World War II.
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