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Controversy!NFL

Roger Goodell’s Defense Of The ‘Redskins’ Name Is Bullshit, But One Line In Particular Reveals The True Depths Of His Bullshit


roger goodell redskinsNFL commissioner Roger Goodell recently responded to a sad Congressional plea to the league, requesting that the name “Redskins” be changed because it says: red skins. In reference to Native Americans. Which would be uncool even if it didn’t refer to a group that has been driven to near extinction, with the survivors given small reservations and casinos as consolation prizes.

Goodell gave a lengthy response, attaching articles and studies to back up his argument. It was almost completely bullshit, and we could spend all day talking about which parts smell worse than others. But one in particular reveals Goodell’s true reason for defending a name and mascot that even Idaho high schools are now backing away from:

“For the team’s millions of fans and customers…”

Let me stop you right there. The Redskins have the third-highest valuation in the league. Their brand alone is worth $131 million. This unwillingness to consider a name change has everything to do with the hit to the bottom line rather than wanting to honor “strength, courage, honor” and whatever other platitudes Goodell can find in his thesaurus for “Brave” — the team’s original name.

Are there other examples of bullshit in his letter? You bet. How about when he cites the likely white-man-masquerading-as-a-Native-American William “Lone Star” Dietz as the reason the name was changed from Braves to Redskins in 1933? Or that he has “a poll” that shows most Native Americans don’t find the name offensive? (I can find you a study that tells you daycare is bad for your children, but that doesn’t mean it’s true.) Or how he cites one Native American chief saying “We call each other redskins” as proof that the name is cool amongst all Native Americans. (I would love to see Roger Goodell walk into a reservation and say “What’s up, my redskins?”) Hell, even saying that “Redskins” connotes pride and respect is just reinforcing stereotypes. (“I named my team the “Blackskins” because black people are good at jumping high and running fast; I named my team the Yellowskins because yellow people are hard-working, industrious folks who honor family and commitment; I named my team the Whiteskins because we always win.”)

But all this bullshit is simply in service to the greatest bullshit of all: that the league cares about this issue in the slightest. Their multi-billion dollar industry has been built around teams like the Redskins — amazingly valuable brands that are worth too much money to give up on now. Who cares if even a small number of people are offended? It’s all about the paper. Teton High School in Driggs proved that.

Read the whole letter here.

Photo via Getty


  • MASSMURDERMEDIA

    goodell’s bs would be halfway believable if redskins founder george prescott marshall was not a confirmed racist… just go with the name “americans”… that way you can keep the mascot and colors…

  • Anonymous

    You’re out over your skis on this. Its intellectually bankrupt morons like yourself that perpetuate racism. You have an endless supply of things to ‘fix’, and you’re making a joke of the very cultures you’re trying to protect. But hey, keep going – eventually we can bubblewrap the whole planet and government will protect us all.

  • Daniel Gore

    Why is this “writer” allowed to write and be taken seriously. Bunch of politically correct mumbo jumbo. Get a life dude! Hats off to Goodell for deflecting such hypersensitive babies. Red Skins is a strong term held in high esteem, just like the FL Seminoles or Noles. If you get rid of all reference to them, they will be forgotten and erased from memory. No normal citizen even thinks twice about the name or context until these whiners and sissies get an article on a site like this and stir up race garbage. Get a real religion instead of race baiting. Please. Don’t put anymore articles up here like this. You hurt your credibility.

  • Eric

    who really cares about this PC bullshit. Go Skins!

  • Ryan Ettien

    Actually it’s George Preston Martshall


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