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Media MonsterNFL

VIDEO: AshleyMadison.com’s Super Bowl Ad Banned By FOX

FOX has banned a proposed Super Bowl ad for AshleyMadison.com, the “World’s Premier Discreet Dating Service.”

The ad features adult film star Savanna Sampson, who walks into a corporate boardroom and announces that her executive husband has been cheating on her. Cue a montage of everybody hooking up with everybody (yes, there’s even dude-on-mascot smooching). The ad ends with her in a bra, and the tag line “Isn’t it time for AshleyMadison.com?”

In a press release, the website said “Standards & Practices has deemed the Ashley Madison spot is not acceptable to air on FOX.”

The rejection seems to be more about the theme of the website (it’s basically a dating service for married people who want to cheat on their spouses) then any amount of skin shown. As SB Nation Indiana points out, Danica Patrick’s Go Daddy commercials show about the same amount of cleavage that we get from this ad.

Video of the banned commercial here:

I’d be curious to see some sort of cost-benefit analysis of Super Bowl commercials that make it to air, and banned ads that go viral on YouTube (this is a question for Darren Rovell). The going rate for a 30 second spot during last year’s Super Bowl was between $2.5 and $2.8 million. Now, AshleyMadison has only the production costs to worry about.

  • Dmpartners

    At least the 3DMobileNetwork.com ad was not banned

  • ReadySteadyEddie

    Yawn yawn! For about the 4th year running the tired old Ashley Madison ~Ad Ban story is trotted out and lapped up by a lazy and unquestioning media, giving AM the publicity they crave. When will the same media devote some energy and column inches to exposing the Ashley Madison scam. A simple google search reveals that Ashley Madison are one of the most complained against companies on the web, for their sharp if not fraudulent business practices. Wake up!!

  • Anonymous

    The comment about Danicka Patricks Go Daddy commercial shows just as much cleavage is true, but it’s definately not her cleavage. Bwahahahahahahaa!!!

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