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This Full-Page Newspaper Apology Ad From The NHL Totally Makes Up For The Lockout

Now that the NHL Lockout is back, Gary Bettman and his cronies are facing a public relations nightmare – because the owners, and only the owners, will shoulder the blame for the lockout. Whether or not that’s justified, we won’t get into that here. But what we do know is that the NHL is dropping down to one knee to apologize, and would really like your forgiveness. Take this ad, which was plastered all over newspapers all over the country (and Canada?) this morning.

By our count, Saturday, January 19 – the day the first puck officially drops – is in 2013. Which, according to our calculations, is not in 2012.

And big hits? You mean, like, to Sidney Crosby? Yeah, that was awesome!

Photo via

[Puck Daddy]

  • Aleksandr

    It’s still the 2012-2013 season. I don’t understand why you’re do critical of this letter. They obviously mean big hits that are clean and don’t result in injury. It wasn’t the fact Crosby got a “big” hit, it was that he suffered two concussions very close to each other. If the first hit had been reported to doctors with symptoms, he would never have been on the ice for the second one and he would have been back to normal
    After 14 days

  • Joshuaro

    They forgot to add that missed the money

  • Joshuaro


  • Anonymous

    In Boston, this ad ran in The Boston Globe, but NOT in The Boston Herald, the latter a tabloid with a Neanderthal editorial slant, which one would think would make it a better fit with hockey fans.

  • hockeygirl

    Really. Sorry? I’ll consider the NHL again when Gary Bettman and Bill Daly are gone. Hear that owners? The apology I’ll accept is you firing both of them.

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