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Adidas Pulls Sexualized World Cup T-Shirt Line Following Complaints
Not that you would be scoring at the World Cup anyway: any woman hot enough to be on a t-shirt is too hot for you. But Adidas has taken all of these shirts from stores anyway, because apparently Brazil objects to its women being objectified.
— Austin J. Hunt (@iAustinHunt) February 25, 2014
Well, the critics have a point …
The head of the Brazilian Tourism Board Flávio Dino blasted the shirts in comments to the local press, saying they would encourage illegal activity.
“We don’t accept that the World Cup be used for illegal practices, like so-called sexual tourism,” Dino told Brazilian news agency O Globo. “We ask that Adidas put a stop to the sale of these products… Brazil has harsh laws to deal with sexual abuse and the police will act on these cases in the national territory.”
The World Cup begins June 12.
On Tuesday Adidas agreed to pull the shirts. In a statement the company said: Oops.
- Filed Under:
- world cup
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