LeBron James, Athlete Activism and the Jordan Legacy

Segment Spotlight: Quick Hits From Outspoken With Dan Sileo

LeBron James Draws Criticism Over National Anthem Gesture and Public Image

On the 76ers’ opening night at home, LeBron James practiced his golf swing during the national anthem. President Trump called him out, turning the gesture into what was described as a Colin Kaepernick moment.

Why make that gesture when all eyes are already on you? James attracts the kind of constant attention associated with Tiger Woods and Tom Brady. Some athletes use that attention to accomplish great things, but James has often divided NBA fans rather than united them through his platform.

Muhammad Ali demonstrated a different approach to activism. He did not protest during his fights or disrupt his sport. Instead, he became an ambassador for civil rights outside the ring while continuing to respect the people competing alongside and against him.

Steph Curry also provided an example of a moment that appeared genuine. During a game, Curry took off his shoes, gave them to a young girl, signed them and took pictures with her. The interaction created a lasting memory because it did not seem orchestrated.

By comparison, James’ actions throughout his career have often appeared carefully planned around his brand. The idea that he could play for the 76ers, leave Philadelphia by helicopter after games and live in New York reinforces that perception, especially when the helicopter is connected to Fanatics, a company with which he does business.

This potential move would be about the final chapter of James’ career and his enduring comparison with Michael Jordan. Jordan’s legacy continues through “The Last Dance,” the Jordan logo and the growth of the Michael Jordan brand. James will continue chasing that legacy, but gestures such as practicing his golf swing during the national anthem do not establish him as a leader on the issues that need one.