College Basketball Ratings Hit Highs: Best Season Since 2014

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Increased Viewership in College Basketball

Ratings have significantly increased for college basketball, marking a notable trend across all sports broadcasts. According to Austin Karp, ESPN Networks experienced their best men's college basketball regular season since the 2014-2015 season, with viewership up by 25% compared to the previous year. Moreover, Big Monday, which began in 1987, recorded its highest-rated season ever.

This surge in popularity can be linked to the exceptional talent present in the current pool of players, many of whom are prospective NBA drafts. Unlike previous seasons, networks had a variety of influential players to showcase, beyond just standout athletes like Cooper Flagg. This diversity in talent provided networks ample opportunity to attract viewers, ultimately benefiting both collegiate basketball and the broadcasting networks involved.