Ranking College Football’s 5 Biggest Brands: Alabama Reigns Supreme

Zack Cook
Host · Writer
5. Texas Longhorns
One of the top dogs in college football when you look at annual revenue, the Texas Longhorns remain one of the most iconic brands in the sport. The phrase "Hook 'em" is one of the more recognizable sports phrases in the United States, and this program is finally back to finding its stride. Known for its iconic burnt orange colors, the Longhorns combine excellence with tradition and are one of the sport's most passionate fan bases. It's hard to tell the story of college football with the Longhorns.
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1. Alabama Crimson Tide
Although the Alabama Crimson Tide has its fair share of haters, that's only possible because of its brand recognition and the program's overall success. You will naturally have more detractors when you're as widely known as the Crimson Tide. Alabama's script "A" is one of the most recognizable logos in sports, not just college football. Nick Saban's tenure in Tuscaloosa helped elevate this brand into what it is today. With Alabama's elite success on the field, the Crimson Tide is one of the country's most widely respected programs and its most prominent brand.
2. Notre Dame Fighting Irish
It's hard to think about the history of college football and iconic brands without mentioning the Notre Dame Fighting Irish. With the gold helmets, national recognition, and continued high-end teams, the Fighting Irish are right on the cusp. One thing that sticks out about the Fighting Irish is this brand's impact on the national stage. For a relatively regional sport, the Fighting Irish are a national brand, which puts them right there in the mix as the top brand in college football.
3. Ohio State Buckeyes
The Ohio State Buckeyes brand goes hand-in-hand with college football excellence. The Buckeyes have won eight national championships and continue to be a pristine program. The scarlet and gray that the Buckeyes wear on Saturdays, paired with the symbolic "O" on their helmets, has Ohio State right inside the top three most iconic brands in the sport. Despite Michigan's recent success over the Buckeyes, Ohio State remains the big dog in the Big Ten as the conference's top brand.
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4. Oklahoma Sooners
With seven national championships, the Oklahoma Sooners are among the top brands in college football. From Bud Wilkinson to Barry Switzer to Bob Stoops, some of the top coaches in the game's history have come from Oklahoma. Brent Venables is trying to bring the program some respectability back, but the fact remains that this program is right there with the cream of the crop. The traditions and high-octane offenses the Sooners have brought to the scene make them one of the most recognizable brands.
5. Texas Longhorns
One of the top dogs in college football when you look at annual revenue, the Texas Longhorns remain one of the most iconic brands in the sport. The phrase "Hook 'em" is one of the more recognizable sports phrases in the United States, and this program is finally back to finding its stride. Known for its iconic burnt orange colors, the Longhorns combine excellence with tradition and are one of the sport's most passionate fan bases. It's hard to tell the story of college football with the Longhorns.
Stay ahead of the game and elevate your sports betting experience with SportsGrid.
1. Alabama Crimson Tide
Although the Alabama Crimson Tide has its fair share of haters, that's only possible because of its brand recognition and the program's overall success. You will naturally have more detractors when you're as widely known as the Crimson Tide. Alabama's script "A" is one of the most recognizable logos in sports, not just college football. Nick Saban's tenure in Tuscaloosa helped elevate this brand into what it is today. With Alabama's elite success on the field, the Crimson Tide is one of the country's most widely respected programs and its most prominent brand.
