Name: NBA Christmas Day Games to Feature New Betting Ads
Uploaded: 2025-12-03T17:45:51-05:00
Duration: 2 min 20 s
Description: FanDuel debuts AI-driven sports betting ads during NBA & WNBA games. For more legal analysis across the gaming industry, check out Legal Sports Report.

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FanDuel debuts AI-driven sports betting ads during NBA &amp; WNBA games. For more legal analysis across the gaming industry, check out Legal Sports Report.

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NBA Christmas Day Games to Feature New Betting Ads

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Finally, let's get to the National Basketball Association, of course, their big signature day coming up on Christmas Day and maybe we'll see more of this, a new sports betting feature that has been added and tell us more about this, Sam. Yeah, Fandel Sports Network, which took over the By Sports Regional networks about a year ago now, um, it broadcasts most of the local games in, um, about 15 to 20 markets. It, it hosts 300 NBA and WNBA games a year. So if you're watching on League Pass or if you're watching in a local market or this Fandal Sports Network, you're watching on this network. Now it's gonna feature this uh new advertising feature. Under a partnership with Genius Sports, which essentially allows advertising buyers, people who, you know, do ads during the game to buy specific moments that happen in the game as opposed to actual space that happens, um, you know, during a timeout or something like that, they can now buy a moment, uh, that's integrated from what actually happened on the court. It's gonna use AI to record plays in real time, uh, shot probability, distance. The basket, defender proximity, who took the shot and they're gonna create kind of ads around this featured in-game and, uh, you know, during timeouts when those advertisements are on, um, so but both wanna make sure they're not overwhelming the broadcast. It's gonna be a small kind of bottom on screen bar to start with clean visuals, but it gives FanDuel a really new interesting way to monetize advertising and betting technology and the. Betting data that they have where you know they can charge different rates um versus a 30 minute 32nd time slot, they can charge different rates now based on, you know, what player did something. So it's really interesting that's kind of the first step we have in the nationwide deployment of like this live AI, you know, data powered, um, advertising inventory that's gonna be on a sports broadcast and it's starting with a betting company. So it'll. Really interesting to see how successful it is, if it goes to other sports after doing well with the NBA and WNBA, or if, you know, other broadcasters like NBC and Amazon Prime, everyone else is in this really competitive sports rights landscape right now. Take a page out of this book and figure out, hey, this is a really new good revenue stream. We can monetize, um, you know, beyond just the sports product as well. So, um, really eager to see how this one looks, Craig.

NBA Christmas Day Games to Feature New Betting Ads

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