NCAAB - WOMENS · 1 hour ago

Top 10 Women’s College Basketball NIL Rankings (Jan 2026): LSU & USC Stars Lead

Joe Cervenka

Host · Writer

1. Flau'Jae Johnson
CG, LSU | $1.5M
- Flau'jae Johnson remains the gold standard for the "dual-threat" NIL athlete. Holding the #1 spot in women's college basketball, her $1.5M valuation is a massive blend of on-court excellence and a flourishing career as a Roc Nation-signed rapper. With over 3.7M total followers, she has become a primary ambassador for brands like Invisalign and Nike, proving that cultural influence is just as valuable as box-score stats.
- Class: Senior
- Social Media Followers: 3.73 M
- High School: Sprayberry
- Hometown: Savannah, Georgia
Top 10 Women's College Basketball NIL Rankings (Jan 27, 2026)
SportsGrid's Top 10

As the 2026 collegiate season reaches its peak, the Name, Image, and Likeness (NIL) landscape for women's basketball has reached unprecedented heights. With combined social media followings in the millions, today's top stars are leveraging their on-court dominance into multi-million dollar brand empires. This update analyzes the Top 10 most valuable active college players based on current On3 market data, roster value, and national endorsement volume.

Market Leaders Sneak Peek
- Flau’jae Johnson (LSU): Holding a commanding $1.5M valuation, the dual-threat star remains the gold standard of NIL.
- JuJu Watkins (USC): Despite a redshirt season, her $1.2M brand power remains untouchable.
- Jada Williams (Iowa State): The face of the Big 12 is commanding a massive $1.1M market share.
Click "Next" to begin our countdown of the 10 most valuable women's college basketball stars!
10. MiLaysia Fulwiley
PG, LSU | $195K
- MiLaysia Fulwiley has quickly become one of the most electric figures in college basketball following her high-profile transfer from South Carolina to LSU in April 2025. Currently a junior guard for the Tigers, she is averaging 14.5 points and 3.6 steals per game, serving as a dynamic force in Kim Mulkey’s rotation. Her $195K NIL valuation is anchored by a historic multi-year deal as the first college athlete to sign directly with Curry Brand, as well as prominent partnerships with Red Bull and Intuit TurboTax. A former 2024 National Champion and SEC Tournament MVP, MiLaysia continues to leverage her "electric" style of play and massive social reach to remain a top-10 force in the NIL marketplace as she eyes the 2027 WNBA Draft.
- Class: Junior
- Social Media Followers: 201,400
- High School: W J Keenan
- Hometown: Columbia, South Carolina
9. Amiah Simmons
SG, San Jose State | $300K
- Amiah Simmons rounds out the top 10 as a "Professional-Track" student-athlete. Amiah's market value is heavily tied to her high-volume scoring and regional dominance in the Mountain West. As a "Professional Athlete" on Opendorse, she is a prime target for brands seeking reliable, localized influencer reach in the San Jose/Silicon Valley market.
- Class: Graduate
- Social Media Followers: 281,725
- High School: Osawatomie
- Hometown: Overland Park, Kansas
8. Me'Arah O'Neal
CG, Florida | $350K
- Me'Arah O'Neal entered her sophomore season with the Florida Gators under a massive spotlight. While often called "Meezy," Me'Arah has worked to emerge from her father Shaq's shadow, proving her own worth as a McDonald's All-American. Her $350K mark is largely speculative, priced on her potential to become a dominant force in the SEC and a primary brand ambassador for the next generation of Gators.
- Class: Sophomore
- Social Media Followers: 310,600
- High School: Episcopal
- Hometown: Houston, Texas
7. KK Arnold
SG, UConn | $450K
- KK Arnold has seen her stock rise significantly as the engine of the UConn backcourt. As the floor general for the #1-ranked Huskies, KK's "Roster Value" has spiked, bolstered by top-10 merchandise sales and a 2026 Naismith Defensive Player of the Year Watch List nomination. Her value lies in her being the composed, versatile guard UConn needs for a title run.
- Class: Junior
- Social Media Followers: 702,700
- High School: Germantown
- Hometown: Germantown, Wisconsin
6. Chloe Kitts
SG/SF, South Carolina | $500K
- Chloe Kitts saw her value take a slight hit following a season-ending ACL injury in October 2025, but she remains a central figure for the #2-ranked Gamecocks. Chloe's $500K valuation reflects her importance to the South Carolina "win-now" roster and her steady growth as a regional brand favorite. Traders are watching her 2026-27 "return-to-play" contract as a major volatility spot.
- Class: Senior
- Social Media Followers: 613,000
- High School: St. John's College
- Hometown: Arlington, Virginia
5. Azzi Fudd
G, UConn | $650K
- Azzi Fudd remains one of the most trusted names in the NIL era, recently topping the NIL Store charts for total merchandise sales. Despite a career plagued by injuries, Azzi's 98/100 "Athlete Intelligence" score and deep-rooted partnerships with Celsius, Bose, and American Eagle show that brand loyalty to her "Elite Sniper" persona is as strong as ever as she returns for her final season.
- Class: Senior
- Social Media Followers: 613,000
- High School: St. John's College
- Hometown: Arlington, Virginia
4. Shelomi Sanders
CG, Alabama A&M | $750K
- Shelomi Sanders has successfully carved out a massive niche beyond the "Deion Sanders" family shadow. Shelomi's recent ambassador deal with Rihanna’s Savage X Fenty—which reportedly includes an equity stake—is one of the most unique in the space. Her valuation is a testament to the power of the "athlete-influencer" model at the Mid-Major level, proving you don't need a Power 4 logo to command top-tier dollars.
- Class: Junior
- Social Media Followers: 713,400
- High School: Rockwall-Heath
- Hometown: Rockwall, Texas
3. Jada Williams
PG, Iowa State | $1.1M
- Jada Williams is a pioneer who signed her first NIL deal while still in high school, and her move to Iowa State has only amplified her brand. With a social following exceeding 1.1M, Jada carries the highest valuation in the Big 12. Her "influencer-athlete" profile makes her a magnet for lifestyle brands like Lemon Perfect and Bumble, maintaining a steady million-dollar floor.
- Class: Junior
- Social Media Followers: 1.13 M
- High School: La Jolla Country Day
- Hometown: Kansas City, Missouri
2. JuJu Watkins
CG, USC | $1.2M
- JuJu Watkins has maintained her market power despite a torn ACL that sidelined her for the 2025-26 season. JuJu recently made history as the first college athlete to take an equity stake in a professional franchise (NWSL's Boston Legacy). Her status anchors the USC star's $1M+ valuation as a rare "generational talent" and by massive deals with Fanatics and Unrivaled, keeping her at the forefront of the national conversation even while in rehab.
- Class: Junior
- Social Media Followers: 1.24 M
- High School: Sierra Canyon
- Hometown: Los Angeles, California
1. Flau'Jae Johnson
CG, LSU | $1.5M
- Flau'jae Johnson remains the gold standard for the "dual-threat" NIL athlete. Holding the #1 spot in women's college basketball, her $1.5M valuation is a massive blend of on-court excellence and a flourishing career as a Roc Nation-signed rapper. With over 3.7M total followers, she has become a primary ambassador for brands like Invisalign and Nike, proving that cultural influence is just as valuable as box-score stats.
- Class: Senior
- Social Media Followers: 3.73 M
- High School: Sprayberry
- Hometown: Savannah, Georgia
Top 10 Women's College Basketball NIL Rankings (Jan 27, 2026)
SportsGrid's Top 10

As the 2026 collegiate season reaches its peak, the Name, Image, and Likeness (NIL) landscape for women's basketball has reached unprecedented heights. With combined social media followings in the millions, today's top stars are leveraging their on-court dominance into multi-million dollar brand empires. This update analyzes the Top 10 most valuable active college players based on current On3 market data, roster value, and national endorsement volume.

Market Leaders Sneak Peek
- Flau’jae Johnson (LSU): Holding a commanding $1.5M valuation, the dual-threat star remains the gold standard of NIL.
- JuJu Watkins (USC): Despite a redshirt season, her $1.2M brand power remains untouchable.
- Jada Williams (Iowa State): The face of the Big 12 is commanding a massive $1.1M market share.
Click "Next" to begin our countdown of the 10 most valuable women's college basketball stars!