Insights on Super Bowl Ratings: Streaming and Viewer Trends

Segment Spotlight: Quick Hits From NewsWire Live

Dynamics of Super Bowl Viewership: Interest Peaks and Troughs Explained

John provided an insightful analysis on Super Bowl viewership, revealing fluctuations in audience numbers throughout the game. The beginning of the game and the halftime show traditionally attract high viewership, but this year’s Super Bowl saw a notable decline as the game progressed. Particularly after halftime, as the results seemed predetermined, viewership significantly dropped. This was evidenced by lower ratings towards the end of the third quarter and throughout the fourth quarter.

The data, sourced from iSpot, highlighted that viewership peaked in the second quarter right before halftime, reaching approximately 1333 million viewers. However, the game did not maintain this high level of interest, and the ratings began a steady decline post-halftime. In contrast to the typical pattern where the halftime show boosts viewership, this year’s performance by Bad Bunny attracted 128 million viewers, which was less than the previous year's show by Kendrick Lamar. The introduction of the alternative halftime show featuring Kid Rock, which drew around 6 million viewers, could have contributed to this shift.

Overall, this Super Bowl attracted 124 million viewers, about 2% lower than the previous year, making it the second highest ever despite the downward trend in ratings as the game concluded. The lower interest levels were primarily due to the predictable outcome and a lackluster performance by the teams involved, making the game less engaging for viewers.