Which Brands Will Advertise at Super Bowl LX This Sunday?

Segment Spotlight: Quick Hits From The Early Line Live

Predicting the Big Game Advertisers of 2026

In the recent segment, it was discussed which brands are likely to have advertised during the 2026 big game. The brands mentioned include Hims & Hers, Pepsi, Liquid Death, and OpenAI. It appears that these companies have already filmed and submitted their commercials, indicating a high probability of their participation. The discussion also touched on the investment aspect in prediction markets, highlighting the near certainty of these predictions which suggests an opportunity for quick returns by Monday following the game.