Name: Missouri Sees Big Interest in Sports Betting Launch
Uploaded: 2025-12-03T17:42:27-05:00
Duration: 3 min 2 s
Description: Missouri's recent sports betting debut attracted 250,000 active users. For more legal analysis across the gaming industry, check out Legal Sports Report.

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Missouri's recent sports betting debut attracted 250,000 active users. For more legal analysis across the gaming industry, check out Legal Sports Report.

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Missouri Sees Big Interest in Sports Betting Launch

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The state of Missouri, where a large portion of the state seemingly interested in betting on sports. Sam McQuillan joins us here now, and by large, Sam, I mean to me, I read this, uh, this article in this column that you posted here on social media, my gosh, like I, I never would expect more than 1% of the state to be downloading apps and betting, but it's a lot higher than that. People were really salivating at the opportunity and uh tell us about the numbers and where they stand. Right. Again, this has been a really interesting launch because it's the first state we've had launch a live sports betting market uh in over a year, you know, we're now at about 39 states with legal sports betting, so we're we're far away from those days where we were launching. You know, one after the other, it kind of seemed like there'd be like 4 or 5 a year, so it's interesting to look at Missouri here where you have 250,000 active accounts on day one, which, as you alluded to Craig is 6.4% of the state's population over 21. Now, of course, that doesn't mean that. 6.4% of people in Missouri are betting. You can have multiple accounts, you know, the average sports bet, I think, has 1 to 2 accounts, but it's still a large sample size, um, especially when you talk about not having a state launch in a long time. And another really interesting thing was about 75% of those accounts were pre-registered in November before the state went live with sports betting. On December 1st, which has been a big thing that states are now doing where they can have people sign up and have the books, you know, issue promotions even before launch day. So, um, there's already an immediate ramp ramp up. You had obviously the Monday Night Football game, uh, between the Patriots and the Giants, um, was kind of the big first game that people were betting on. There were about 6 2.6 million GO. Location checks, which means anytime you're on a sports betting app or logging in or logging back in, uh, during the game. So big numbers there. LSR is projecting about $625 million in handle just in the first month, which would be about $60 million in revenue, which is largely fueled by, you know, the outsized promos that are being spent in the state. You know, I'm in a state like New York. We've had sports betting for a long time now. We don't have the same promos that a new state like Missouri is getting, and of course we expected again to be a two horse race between DraftKings and FanDuel as kind of the whole sports betting story has been so far, um, but Missouri seems to be off to a hot start. Um, they're certainly doing good numbers according to their size. They're surrounded by other legal states, which I think has helped as well. Kind of project they're going to be around similar to Maryland, which makes sense because it's around the same size, around the same population. So it's something we're gonna keep monitoring throughout the year and it's gonna be really interesting when we talk about sports books and their approach to next year, because again, Missouri is really the only new state that will be impacting their promo spend and kind of what they do with their dollars and business decisions. So something we'll keep watching, but off to a hot start from Missouri.

Missouri Sees Big Interest in Sports Betting Launch

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