Name: FanDuel and DraftKings Drive Sports Prediction Market
Uploaded: 2025-12-04T14:29:33-05:00
Duration: 3 min 16 s
Description: FanDuel and DraftKings are entering the prediction markets, using partnerships and advanced tech to dominate the industry. Front Office Sports discusses.

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FanDuel and DraftKings are entering the prediction markets, using partnerships and advanced tech to dominate the industry. Front Office Sports discusses.

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Obviously FanDuel DraftKings getting into the prediction markets now. FanDuel doing that specifically, uh, just announcing that just within the last few weeks. Is there room for all of these players together, the Calcipolymarkets, FanDuel DraftKings? Do you see a merger happening or? Something else. What happens here? Well, one JJ and DraftKings just continue to stay number one. Yeah, and, and, and not to get through the weeds, but one thing that's positive for both is some of these bigger players that say they're launching their own are actually doing it using Calci or Polymarket's tech on the back end. So for example, DraftKings acquired Railbird. Railbird was a prediction market, but not in sports, and now they say they're going to launch sports predictions using Railbird. Well, Railbird on the back end settles its transactions using polymarket's exchange or settles its odds using polymark exchange. So it's almost like liquidity. Gets liquidity, right? They've got all these key partners, um, you know, Crypto.com is launching one that uses one of the two. And then you've got Robin Hood and Susquehanna are launching their own. They're launching their own because they bought a different crypto exchange that, by the way, Crypto Crazy trivia for you used to be owned by FTX, which collapsed. So Robin Hood and Susquehanna acquired this other thing, Ledger X. They're going to use that to be a predictions market, but Robin Hood is a partner of Calci on the back end. And by the way, the Robin Hood partnership is really key to Calci's huge growth in sports as they have this college football. Predictions market using Robin Hood that Robin Hood promoted. So both companies have made a lot of hay thanks to their key partnerships and that, you know, they're also going head to head in gobbling up partnerships, you know, one's got StockX, they've both got NHL, one's got Pickleball, one's got Padell. I mean, it's crazy to keep track of. So they're not all going to succeed. I don't think a big player could really buy them. They're too expensive now with all their funding. So what ends up happening does, you know, DraftKings or FanDuel launch something that's a joint venture with one of them. I don't know how it goes, but Ben Horney has done a list of these. We're up to like 10 or 11 or 12 that have either launched a predictions market or stated they planned to. They're not all going to work. In 6 months. There aren't going to be 1011, 12, so we'll see. You mentioned in your story a lot of the, the, the partnerships that Calcium and polymarket have, specifically the NHL, I think is the biggest of the leagues in there, but UFC, UFC, but no one, no one. NFL, no NBA, right, those obviously two of the most betted on sports out there. Do you foresee a situation where the NFL or the NBA partner with one of they stay with their traditional partners, the rafting? Well, you're certainly right. This is a great point. I didn't get into this in the story, but, but you know, it's a great follow up. The NFL, of course, was the longest holdout against legalized sports betting. And then once the water was clear, you know, they they They were biding their time. They went all in and they're just as deeply enmeshed and tied to all this as all the big leagues, but they really held out. Protect the shield. They're so image conscious. I can tell you for sure that the NFL does not love these social media posts and that they would be very hesitant to get in bed with Pollymarker Calci if these type of social posts continue. There's just no way, you know, Christian McCaffrey loves getting balls and, you know, the, the post about. The cop at the, at the Southern Carolina game and it said he's an old. What is it? I mean, it's in there. I think we showed it. So I would be surprised. NBA could go either way. The NHL is a major get for calcium and polymarket, but it's, you know, the smallest of the big four, right? So a big domino to fall would be MLB or NBA or NFL, you know, making a partnership.

FanDuel and DraftKings Drive Sports Prediction Market

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