College Athletes With the Highest NIL Valuations in 2025

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2. Shedeur Sanders

2025 NIL Valuation: $6.5 million

Program: Colorado

Collegiate Sport: Football

3. Travis Hunter

2025 NIL Valuation: $5.7 million

Program: Colorado

Collegiate Sport: Football

5. Quinn Ewers

2025 NIL Valuation: $4.5 million

Program: Texas

Collegiate Sport: Football

5. Livvy Dunne

2025 NIL Valuation: $4.2 million

Program: LSU

Collegiate Sport: Gymnastics

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6. Cooper Flagg

2025 NIL Valuation: $4.2 million

Program: Duke

Collegiate Sport: Basketball

7. AJ Dybantsa

2025 NIL Valuation: $3.8 million

Program: BYU Commit 

Collegiate Sport: Basketball

8. DJ Lagway

2025 NIL Valuation: $3.7 million

Program: Florida Gators

Collegiate Sport: Football

9. Jeremiah Smith

2025 NIL Valuation: $3.7 million

Program: Ohio State Buckeyes

Collegiate Sport: Football

10. Drew Allar

2025 NIL Valuation: $3.6 million

Program: Penn State Nittany Lions

Collegiate Sport: Football

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