Why Polymarket Isn't Featuring Super Bowl Prediction Markets?

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Super Bowl Advertising and Prediction Markets: A Curious Absence

Polymarket, a platform prominent on social media in recent months, has not featured in any Super Bowl predictions, a notable absence considering the event's scale. Despite the substantial funds available to such companies, a curious situation prohibits their participation with Super Bowl commercials. The NFL specifies that prediction markets are not an "approved" category, though not explicitly prohibited.

This regulatory ambiguity leaves prediction markets without representation in one of the most watched events in American sports. Despite these restrictions at a domestic level, platforms like Polymarket offer a range of betting options internationally, where it is technically legal. Domestically, they maintain sports markets for NBA, college basketball, and hockey, yet the absence of Super Bowl markets on their US-facing app raises questions within the industry.

In contrast, another platform, Calhi, provides extensive betting or trading options akin to traditional sportsbooks, though without the same scope. Options include a variety of game-related events, although notable absences like the Gatorade toss or coin flip are missing. The industry observes this situation with keen interest, speculating on potential changes and the future of advertising norms in major sports events.