2024 Record-Breaking WNBA Viewership: A New Era for Women’s Basketball

The 2024 WNBA regular season has been a historic one, smashing previous viewership records. Fans tuned in at unprecedented levels to watch their favorite teams, including the powerhouse matchup between the New York Liberty and Las Vegas Aces, which closed out the season on ESPN.

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WNBA Viewership Reaches New Heights

According to Nielsen, the WNBA averaged 1.2 million viewers across ESPN’s platforms this season, marking an astonishing 170% increase compared to the previous year. This surge in interest solidifies the league’s growing presence in the sports world, proving that women’s basketball is attracting a larger and more dedicated audience.

WNBA Countdown Gains Momentum

The rising interest isn’t limited to the games themselves. Pre-game coverage, including WNBA Countdown hosted by LaChina Robinson, Monica McNutt, and Carolyn Peck, also saw a massive increase in viewership. The show experienced a 113% jump in ratings from 2023, with over 500,000 fans tuning in to hear expert analysis and game breakdowns before tip-off.

Key WNBA Broadcasts Draw Millions

Several key broadcasts helped propel the league’s viewership to new heights. For example, the Indiana Fever vs. Seattle Storm matchup on ABC drew an impressive 2.2 million viewers, making it one of the most-watched WNBA games ever.

Anticipation Builds for WNBA Playoffs

With the regular season breaking records, expectations are high for the playoffs. As new stars like Caitlin Clark prepare to make their postseason debuts, it’s likely that viewership will continue to rise. The stage is set for what could be the most-watched WNBA postseason in history.